Business Communication Today, 13th Ed.
Chapter 8. Social Media
Kathleen Chaykowski has the details at Forbes.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?
"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.
"Having a couple connections and an updated profile isn’t enough to make the most of LinkedIn.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
"In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.
Take the interactive quiz.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"The following are just some benefits to using your blog as a business communication tool?
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.
"Start by writing short, declarative sentences.
"Some call it writer’s block, others just chalk it up to a lack of inspiration.
"In his fourth book, "American Nations: A History of the Eleven Rival Regional Cultures in North America," award-winning author Colin Woodard [photo, left] identifies 11 distinct cultures that have historically divided the US.
"I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Pam Neely (photo, left) at Scoop.
"Ready to boost your productivity and get better blog posts?
Helen Coster (photo, left) presents "10 Tips for Better Business Writing.