Business Communication Essentials, 8th Ed.
Chapter 9. Writing Persuasive Messages
"We've all heard of or experienced ourselves the mental or physical brain freeze that's often described as "choking" under pressure.
Revise these slides to make the text more effective for presentation purposes.
These concepts will help make you a better listener on the job and in every other aspect of life.
Here are the sevev benefits that drive human behavior and will you help write more persuasive messages.

This 36-slide, illustrated presentation explains the difference between Web 1.