Business in Action, 8th Ed.
Chapter 16: Customer Communication
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
"Understanding your customers is an integral part of building a loyal customer base.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic.
"We’ve all seen it.
View original content
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
"So we’re taking a stand here," begins Terry Heick, director at TeachThought.
The amazing world of Coca-Cola via an infographic.
The Money Chart from Randall Munroe’s webcomic xkcd.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Jeff Hayzlett, Chief Marketing Officer & Vice President - Eastman Kodak Company, discusses how Kodak leverages social media.
Learn the latest statistics and trends about social media.
Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.
