Business in Action, 8th Ed.
Chapter 6: Entrepreneurship and Small-Business Ownership
"That’s not an easy question to answer—especially if you don’t know someone personally.
"On the surface, this seems like a major problem, but a lack of personal capital shouldn’t stop you from pursuing your dreams.
"Calling it the most transformative experience of his entrepreneurial life, 29-year-old Colin Grussing [photo, left] has officially made good on a dizzying vow: to build a new business every week for one year.
"So here's what I want you to do: Challenge yourself to learn something new every day.
"Companies can become more agile by designing their organizations both to drive speed and create stability.
"Tales of the tech unicorn’s impending demise might be somewhat exaggerated.
"Want to boost your productivity?
"After reinventing the wheel for myself time and time again I’ve come to realize that the secret to millennial success in the business world is a combination of grit and creative thinking.
"Analyze your start-up like an actuary.
According to Bill Reichert, "Most entrepreneurs should just throw out their elevator pitches and start over.
Julie Bawden Davis (photo, left) reports on the trend.
Paco Underhill (photo, left) reports on the topic of "more vs.
"Your boss told you to “think outside the box.
Excerpted from the book Netiquette by Virginia Shea.
"Today’s students and career-changers have access to more career planning information than ever before.
Check out these examples of e-portfolios presented by Auburn University.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
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The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations.
Impact Hub is a global community of local “hubs” that nurture social entrepreneurs.
Case 14.