Business Communication Today, 15th Ed.
Chapter 10. Writing Routine and Positive Messages
According to Jacqueline Whitmore (photo, left), "When we’re young, our parents and teachers often instill the importance of saying, “thank you.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
David Lazarus (photo, left), business columnist with the LA Times, reports.
Take a look at this article by Drake Baer of BusinessInsider.
On Point, with Tom Ashbrook, covers the topic of "verbal tics" (“I’m just saying.
"For some people, being appreciative comes naturally," writes Maria Elena Duron (photo, left) in a piece at Yahoo.
This resource is no longer available.
This resource is no longer available.
"Every company is defined by a few things: its name, logo, and brand identity.
Sarah Green interviews Bryan Garner in this podcast at HBR Blog.
"In this Business English Pod episode we’re going to look at making a verbal progress report during a meeting.
"This is the second in a two-part Business English Pod series on motivating your team.
"In this lesson, we’ll look at some ways to motivate your team.
"This is the second in a two-part Business English Podcast lesson on resolving conflict, in which we’ve been focusing on solving everyday disagreements in the office.
In this piece at BusinessInsider.
"People do not always get along, so dealing with conflict is part of any job.
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
"This second part of a two-part Business English Podcast series on running and participating in a problem-solving meeting.
"One of the most common reasons for holding a meeting is to solve a problem.
"In this intermediate Business English Pod lesson, we look at ways to give and ask for opinions.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.