Business Communication Today, 15th Ed.
Chapter 10. Writing Routine and Positive Messages
"Every day, we make decisions that have good or bad consequences for our future selves.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
Listen in on this corporate training session regarding ethical issues in social media.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
MTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party.
Politicians are strange creatures, says politician Omar Ahmad.
About This Talk
In this deceptively simple 3-minute talk, Dr.
Learn the proper way to write instructions.
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Jeff Hayzlett, Chief Marketing Officer & Vice President - Eastman Kodak Company, discusses how Kodak leverages social media.
Learn the latest statistics and trends about social media.
Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.
Listen to this podcast.
Listen to this podcast.
Download and watch this presentation in slide show mode.
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Click below to listen to this podcast, which is the introduction of a presentation to college seniors.