Business Communication Today, 13th Ed.
Chapter 7. Digital Media
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
"These days we have replaced memos with rampant emails.
"Based on my experience working online, I find that many people do not have a good grasp on how to convey their business communication.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"Start by writing short, declarative sentences.
"With all the communication tools at our fingertips today, you think it would be easy to get your point across.
"Subject lines are EVERYTHING, and they simply MUST include a benefit to the reader.
"I know, I know, your manager can be the worst.
"A breakdown of when to email, when to pick up the phone and how to manage your inbox.
Staples presents 7 reasons why you should be using email in your marketing.
"In his fourth book, "American Nations: A History of the Eleven Rival Regional Cultures in North America," award-winning author Colin Woodard [photo, left] identifies 11 distinct cultures that have historically divided the US.
"Email etiquette is tricky.
"We complain about the digitalization of communication, yet it seems like this is the future.
"Copying someone on an email can be helpful or work against you.
Helen Coster (photo, left) presents "10 Tips for Better Business Writing.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
According to Travis Bradberry (photo, left), "Email strips a conversation bare.
"New research by Dr.
Jessica Stillman (photo, left) presents a solution for the "massively overstuffed inbox" courtesy of Brad Feld.
"Luckily, there are signs we can look for when trying to detect a lie.
"I normally introduce myself by my first name.
"The number of unread emails in my inbox recently reached an all-time high," says Jacquelyn Smith of BusinessInsider.
"Asiana Airlines flight 214 crashed upon landing at San Francisco International Airport on June 6, 2013.
"An annual report by The Open University said the current key challenge for education specialists is to engage thousands of learners in productive discussions while learning in a collaborative, online environment.