Business Communication Essentials, 8th Ed.
Chapter 9. Writing Persuasive Messages
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
"The thought of speaking up when you weren't expecting to contribute to the conversation is terrifying," declares Stacey Gawronski (photo, left).
"Maybe you’ve scored that prized interview you’ve been after for some time, or maybe your CEO chose you to deliver a presentation, or maybe you have a big networking event—whatever the case, you’re obviously excited, but you’re also really nervous.
"People need to be inspired, and they will only feel inspired if their leader is positively disposed — and joyful.
"No approach or technique can guarantee persuasion success, but there are ways to determine if you are, indeed, made to persuade," writes Mark Rodgers (photo, left) at his blog - PersuasionMatters.
"The Happiness Equation author and 1000 Awesome Things creator Neil Pasricha [photo, left] came by to talk about criticism.
Drake Baer reports.
"Tal Ben-Shahar [photo, left] taught the most popular class at Harvard University — and it was all about happiness.
"So here's what I want you to do: Challenge yourself to learn something new every day.
Excerpted from the book Netiquette by Virginia Shea.
"A lot of career advice is built around slogans like “follow your heart” or “follow your passion.
" University of Illinois study found that people who earn the most (more than $10 million annually) are only a smidge happier than the average Joes and Janes who work for them.
"Many of us dream of being magically persuasive, to be able to enlist our co-worker to help us, our team member to support us, and our partner to listen to us," says Lolly Daskal of Inc.
"College can be an overwhelming and intimidating experience for even the best student.
"Today’s students and career-changers have access to more career planning information than ever before.
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The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
The National Business Incubation Association has information about incubators and links to one in your area.