Excellence in Business Communication, 13th Edition
Chapter 9. Writing Routine and Positive Messages
Explore 10 blogs from such major brands as Coca-Cola and Disney.
This guide from the Writing Center at the University of North Carolina, Chapel Hill, offers advice on editing and proofreading, and a chance to find errors strategically embedded in the advice itself.
This guide from the Writing Center at the University of North Carolina, Chapel Hill, offers advice on editing and proofreading, and a chance to find errors strategically embedded in the advice itself.
The Human Rights Campaign assesses corporate policies and practices regarding equal rights and opportunities for LGBT employees.
"In today's job market, sending a post-interview thank you note can mean the difference between landing the job and being completely overlooked,"writes Emmie Martin and Rachel Gillett.
"So here's what I want you to do: Challenge yourself to learn something new every day.
"Pinpointing your customers’ needs better may lead to better sales—but you’ve got to do some legwork first.
John Eades (photo, left) offers his 10 signs at LinkedIn.
Excerpted from the book Netiquette by Virginia Shea.
"Today’s students and career-changers have access to more career planning information than ever before.
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
Check out these examples of e-portfolios presented by Auburn University.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
This resource is no longer available.
Why not make a career of it?
Chain Store Age tracks the latest ideas in retailing formats.
Follow Trendwatching.
The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers.
The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
The National Business Incubation Association has information about incubators and links to one in your area.
B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations.
Impact Hub is a global community of local “hubs” that nurture social entrepreneurs.
Case 14.