Excellence in Business Communication, 13th Edition
Chapter 11. Writing Persuasive Messages
Check out these examples of e-portfolios presented by Auburn University.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
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Why not make a career of it?
Chain Store Age tracks the latest ideas in retailing formats.
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The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers.
The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations.
Impact Hub is a global community of local “hubs” that nurture social entrepreneurs.
Case 14.
One Page Love has a large gallery of one-page webs designs.
Get everything you need to know from the Mobile Marketing Association.
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
From Franchising.
Click below to visit the website for the Telework Coalition.
Read the details at the Boston Consulting Group's website.
See how Catalyst, "the leading nonprofit organization with a mission to accelerate progress for women through workplace inclusion," is helping companies create "workplaces where employees representing every dimension of diversity can thrive.
Check out this handy guide at Mashable.
"A new legal tool to create a solid foundation for long term mission alignment and value creation.
"Nike shares its sustainable business and innovation work with interactive experiences and updates on strategy, approach and performance, as well as targets that .
From their website, "Founded in 2004, the Alliance for Board Diversity (ABD) is a collaboration of four leadership organizations: Catalyst, The Executive Leadership Council, the Hispanic Association on Corporate Responsibility, and Leadership Education for Asian Pacifics, Inc.