Business Communication Today, 14th Ed.
Chapter 7. Digital Media
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times," writes Rachel Gillett (photo, left) and Jacquelyn Smith.
Jacquelyn Smith (photo, left) covers the topic at BusinessInsider.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.
According to Carmine Gallo (photo, left), "And what I keep hearing — over the last few years especially — is this lament that many business students and business professionals cannot communicate as effectively as they should be communicating.
"Ray Tomlinson, considered to be the godfather of email, has died, according to his employer, Raytheon Company.
"So here's what I want you to do: Challenge yourself to learn something new every day.
Try doing what Liz Wessel did - send a cold email to someone you look up to.
"Seriously though, because the forum is often the number one way you have of communicating with a client, boss, or networking person, it’s imperative that you get it right.
"The problem isn’t email.
"A reader asked whether she needed to reply to an email.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
Excerpted from the book Netiquette by Virginia Shea.
"In a recent Better Business Writing class, several participants had a challenge that most of us have: They could not get readers to respond to everything they requested in their emails.
"Email etiquette continues to be one of the most requested topics at our seminars.
Adrienne LaFrance reports from TheAtlantic.
"Today’s students and career-changers have access to more career planning information than ever before.
Check out these examples of e-portfolios presented by Auburn University.
"Whether you're a business owner or an avid IM user, or both, here are 10 instant messaging dos and don'ts.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
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The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers.