Business Communication Today, 14th Ed.
Chapter 7. Digital Media
"When you introduce a new person by email, you can spark great new relationships if you share more than name and contact information.
"Want to get more followers and increase engagement on Twitter?
"This is it.
Recently Gmail began dividing its incoming email into 3 inboxes - primary, social (Twitter, LinkedIn, Pinterest), and promotional (newsletters, retail offers, etc.
"It's the Internet of the Ephemeral—the side of the Internet that gives us Snapchat and Confide and other apps that owe their popularity not just to the fact that they are not Facebook, but also to the fact that they trade, specifically, on their impermanence.
According to Naomi Garnice (photo, left) of the Daily Muse, "Considering that email is the primary form of communication in most offices, we don't always choose our written words as wisely as we should.
"Forget distinguishing the salad fork from the dinner fork.
"Fundamentally, poor business writing is costly and leads to disastrous events.
"Understandably, for many students, email is a venue of freedom and distance from academic considerations.
"Knowledge seldom takes the place of experience.
Shel Israel (photo, left) shares his 12 tips.
"If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line.
According to John Brownlee (photo, left), "In a world where inbox zero is the ultimate goal, who cares about good typography?
"This assessment of your skills at using PowerPoint will help you understand what skills you need to learn in order to be a more proficient user of PowerPoint for your presentations.
""There's something overtly personal about a handwritten letter and it's so rare these days," says etiquette expert Thomas P.
"Want to get ahead?
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"If you’ve ever found yourself writing an email (or contemplating writing an email) to a Very Important Person, you know how intimidating it can be.
Denise Scavitto covers her topic at Edudemic.
"Here’s the headline of a sales pitch email that landed (with a thud) recently in my inbox: .
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
BusinessWriting.
"I came across a table about the most frequently used words in spoken and written genres in James Pennebaker's book on "The Secret Life of Pronouns", so I did a quick analysis on my cca.
"One example of how extensively mobile devices have changed long-held conventions of communications is that presenters who once were disturbed by audience members texting on their phones now are worried if they don’t," says Steve Friedman of Present Perfect.