Business Communication Today, 14th Ed.
Chapter 10. Writing Routine and Positive Messages
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Worrying is an illusory form of control.
"SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic.
"We’ve all seen it.
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More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
"So we’re taking a stand here," begins Terry Heick, director at TeachThought.
The amazing world of Coca-Cola via an infographic.
The Money Chart from Randall Munroe’s webcomic xkcd.
To ensure your thank you letter stands out from the competition after an interview, it's important to rethink how you approach writing it.
Which buzzword do you think leads the list of most overused words in PR put out by the folks at Francis Moran & Associates?
Most advice is terrible.
Ronnie Citron-Fink (photo, left) is "longing for a different tactile communicative experience – one that puts pen to paper.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Laura Labovich (photo, left), contributor to Careerealism.
Jen Bilik (photo, left) presents a very good case for walking away from screens for a time to just put pen to paper.
David Berkowitz explains the differences between Google+ and Facebook.
"Every day, we make decisions that have good or bad consequences for our future selves.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
Politicians are strange creatures, says politician Omar Ahmad.
About This Talk
In this deceptively simple 3-minute talk, Dr.