Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
Christina DesMarais (photo, left) reports.
"Do you think you are a punctuation pro?
"When you write to tell someone no, your message will already disappoint the individual.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
"The way you speak not only affects how others perceive you; it also has the potential to shape your behavior.
"Take the guesswork out of writing numbers in your business communications.
According to Lynn Gaertner-Johnston, "Writing that succeeds in college often fails in business.
"People don't have the time or the attention span to read any more words than necessary.
See how the equilibrium point represents a balance between supply and demand.
"Steven Pinker is probably as good an expert to ask as anyone.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
Grammar girl Mignon Fogarty gives the reasons.
Grammar girl Mignon Fogarty answers the question.
"Associate Supreme Court Justice Elena Kagan recently sat down with lawyer and lexicographer Bryan Garner to give advice on what it takes to be a good legal writer.
"You want to project confidence, competence, professionalism, and self-assurance.
"Sometimes we remember rules incorrectly, adding always or never to them.
Lynn Gaertner-Johnston, in an article at her blog, quotes her marketing mentor Marcia Yudkin - "Whether it's your blog or your weekly/monthly newsletter, avoid relating to your readers as if they've known you for years.
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
Sound advice bears repeating.
"Part of becoming a good writer is making use of the many tools and references available.
"The English language is a voracious eater, consuming words and digesting them into whole new things.