Business in Action, 7th Ed.
Appendix B: Risk Management
According to Crispin Sheridan, "In the last few years, Google has been communicating the need for mobile ready sites.
"Press and marketing might accelerate businesses, but product builds the foundation.
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
Erica Cerulo covers the topic.
According to Padmaja Ganeshan-Singh, "Here are a few tips that can help you make the most of the six seconds your résumé has with the recruiter: .
"Before giving up on LinkedIn .
"So how do advertisers get a Super Bowl audience to listen up?
"From billionaire Mark Cuban's dad telling him that there are no shortcuts to Lululemon founder Chip Wilson's realization that people actually enjoy helping others, we asked 15 successful entrepreneurs to share the best advice they ever got, discovering the lessons that stick with them to this day.
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
Bryan Eisenberg covers the topic in an article at ClickZ.
"The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable.
"Believe it or not, it only takes one sentence to turn a great interview into a lost employment opportunity," warns Ken Sundheim.
Lea McLeod discusses negativity and the effect it can have on a job seeker.
"When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story 'burying the lede.
Kim Lachance Shandrow speaks with Simon Sinek, one of the most popular TED presenters.
"Unfortunately, it seems that many professionals have forgotten the number one rule of networking—and for that matter, one of the most important guidelines for your entire career: The best time to build a network is before you need one.
"Last weekend, I was browsing in the Cajun food section at the grocery store.
"Some studies say you've only got 15 seconds to grab an audience's attention, while others say it's closer to a minute," writes Richard Feloni of BusinessInsider.
"US News asked notable professionals what was the smartest question a job candidate asked them during an interview.
“The obligation to be understood is from the one who speaks or writes, not from the one who hears or reads.
David Lazarus (photo, left), business columnist with the LA Times, reports.
"With all its accents and dialects, the English language naturally includes variation in sound.
"Just because you’re been doing this for a few years doesn’t mean you have nothing to learn," says Allison Boyer.
Tony Schwartz writes, "The vast majority of leaders I meet don’t get enough sleep to be fully rested.