Business Communication Essentials, 8th Ed.
"Tales of the tech unicorn’s impending demise might be somewhat exaggerated.
"For job seekers, the persuasive cover letter and germane resume have long been the way to get a foot in the door, and more recently, HR directors will rummage through Google to make sure nothing negative turns up.
"So, how do you know if your personal branding is a hit or a miss?
"Networkers, take initiative! If you are asking someone to meet with you to receive advice, information, or support, make an extra effort to impress him or her with your competence and energy.
Download the guide from LinkedIn here or click on the image to the left.
Julie Bawden Davis (photo, left) reports on the trend.
"Assuming you work very hard and are not rude, insensitive, or offensive, if you feel you must significantly change the way you speak and act to fit into your company's culture, then perhaps you are in the wrong company.
"Every week, we gather our favorite resources on career advice, smart living tips, and ways to have a little more fun in life and compile it all into our famous Best of the Web newsletter.
"The Agnes + Day crisis intelligence team has designed an infographic that showcases the very important 10 new rules of crisis communications.
"There’s nothing I love more than a good list, especially at the end of the year, when reflecting and resolution-making abound," says Adrian Granzella Larssen, editor-in-chief at TheMuse.
Kim Lachance Shandrow reports.
"Remember when changing jobs every couple of years was viewed as problematic?
"Finding a job after graduation can be a daunting task for most graduates.
"Today’s students and career-changers have access to more career planning information than ever before.
"Over the past 10 years, I’ve been fortunate enough to help all sorts of people get their websites into shape.
"Older people don't have to play it safe and stay in a job rut.
Follow these tips to make sure your posts get noticed and get read.
"Nobody likes being in a rut.