"These days, unpacking the secrets to viral success has been the mission of researchers, media organizations and businesses alike.

"As mobile work styles become increasingly popular, odds are you’re going to wind up hosting a video conference or webinar sometime in the near future.

Download the Dietary Guidelines for Americans

Download DietaryGuidelines2010 to complete Case 12-24.

Download DietaryGuidelines2010 to complete Case 12-26.

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"When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story 'burying the lede.

The original resource is no longer available.

Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.

"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.

"Fundamentally, poor business writing is costly and leads to disastrous events.

Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.