Business Communication Today, 14th Ed.
Chapter 4. Planning Business Messages
"What's the secret to making content people love?
"How to fix the most common blogging bloopers.
"In 1894, a New York Times writer warned against the dangers of riding a bicycle, predicting that it would lead to “weakness of mind, general lunacy and homicidal mania.
"Consider the concept of “Genchi Genbutsu,” a cornerstone of the Toyota Production System.
"Yet hard as it is for such organizations to innovate, large ones as diverse as Alcoa, the Discovery Group, and NASA’s Ames Research Center are actually doing so.
"Looking for a job where you can challenge yourself and stretch your creative muscles?
"How do creative people come up with great ideas?
"How do creative people come up with great ideas?
"Career expert and Growth Lab CEO Ramit Sethi [photo, left] shares an easy way to test your business ideas with your friends to see if your idea is something people want.
"The reason brainstorms devolve into groupthink has to do with the way memory works.
Liz Ryan answers a letter from a reader at Forbes.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
"Creative design is a big part of what makes or breaks a new product.
According to Bill Reichert, "Most entrepreneurs should just throw out their elevator pitches and start over.
Download the guide from LinkedIn here or click on the image to the left.
"It's almost axiomatic - business growth requires a clear vision or goal and strategies to support it.
"Editing and proofreading are often neglected, but they are the crucial final stages of the writing process.
That particular resource is no longer available, but here are all of LinkedIn's career guides for college students and recent graduates.
Read the details at the Boston Consulting Group's website.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
Bill Reichert, Managing Director of Garage Technology Ventures, reports.
Knowledge@Wharton talks to Riccardo Illy (photo, left) and Marco Mari.
"How many times have you gotten a flash of insight, a great idea or remembered the name of that person you couldn’t come up with, while taking a shower?
According to Kristyn Corrigan, "When it comes to innovation, tall tales and hack advice abound.