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Business in Action, 9th Ed.
Table of Contents
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45 Fascinating Business Facts That Will Surprise or Shock You (8267)
3 Skills Every Entrepreneur Needs to Advance Their Career in 2017 (5393)
What Is a Business Model, and How Do You Pick the Right One for You? (3211)
How to Create a Value Proposition That Will Dazzle Investors (3046)
Critical Factors for Obtaining Venture Funding (2963)
25 Entrepreneurs Share the Worst Advice They Ever Received (2514)
5 Myths about Strategy (2247)
8 Entrepreneurs Share Their Biggest Mistake (2153)
10 Pieces of Business Advice You Should Ignore (2081)
Star Investor Shares 15 Unconventional Lessons for Aspiring Entrepreneurs (2023)
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Business in Action, 9th Ed.
Chapter 6: Entrepreneurship and Small-Business Ownership
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Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing
Chapter 14: Creativity and Brainstorming for New Products
Chapter 14: Product Development Strategy
Chapter 13: What’s Next in Marketing and Advertising?
Chapter 13: Marketing to Generation Y
Chapter 13: Creating an Effective Marketing Plan
Chapter 13: 2008 Marketing Trends and Predictions
Chapter 11: Workplace Etiquette
Chapter 11: Diversity–Does It Really Matter at the Workplace?
Chapter 10: Five Reasons People Resist Change
Chapter 10: Creating a Culture of Accomplishment
Chapter 11: Principles of Human Resource Management
Chapter 11: The Starbucks Story
Chapter 11: Understanding Workplace Diversity
Chapter 9: Six Sigma
Chapter 9: Toyota Production System
Chpater 9: Top 60 Marketing Tips
Chapter 8: Five Dysfunctions of Business Teams
Chapter 8: Why Teams?
Chapter 8: Why Business Teams Go Bad
Chapter 7: Creating a Good-to-Great Company
Chapter 8: Motivation Essentials
Chapter 8: Teams–Creating a Culture of Accomplishment
Chapter 7: High-Performance Leadership
Chapter 7: The Little Book of Leadership
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