Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
Barbara Pachter (photo, left) reveals common speaking mistakes even professionals make.
"As writers, editors, and PR professionals, we are keenly aware of having to fight for readers’ attention," declares Laura Hale Brockway (photo, left).
Drake Baer presents the case.
"No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do.
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
"So, you've decided to move on.
"When [Gayle] Cotton (photo, left) began her career working at the United Nations in Geneva in the early-90s, she answered a routine phone call with a polite, 'Hello, how are you?
"Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers.
According to Richard Feloni, "Once you finish your written speech or PowerPoint slides, you're only halfway done preparing a great presentation.
"To explore the psyche of a people, do not look at what they do – look at what they do wrong.
Jeff Haden gives fair warning about word traps.
According to Melia Robinson (photo, left), "It's the cheapest, most low-tech life hack you'll find.
"Here are 11 email etiquette rules you should always follow at work.
According to Richard Felloni of BusinessInsider.
"This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.
"Can you diagnose a company's problems by the way it abuses the English language?
Can you guess what's on the list?
Figure out your own finances or just explore the possibilities.
This website lists investment banks by type and provides contact details.
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This resource is no longer available.
Explore Google’s efforts to reduce its energy usage and minimize its impact on the environment.
This interactive map shows trade flows between cities in Canada, Mexico, and the United States.
Explore the overall U.
"John ate a slice of pepperoni pizza, and drank a bottle of beer.