Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
'Word meanings can shift radically, just like pronunciation,' writes Christina Sterbenz.
"In her new book "The Essentials Of Business Etiquette," Barbara Pachter (photo, left) writes about the specific skills professionals need to understand when presenting themselves in a business setting," writes Vivian Giang.
"The following is an excerpt from The Curmudgeon’s Guide to Getting Ahead [Crown Business, $17.
"Each of the wordy phrases below can be replaced by one word.
"Fundamentally, poor business writing is costly and leads to disastrous events.
"In a world rich with social platforms to express oneself, good listeners are a rare species," writes Shreya Roy in a piece for EconomicTimes.
"It's estimated that 2% of the world's population suffers from face blindness, or prosopagnosia, a neurological condition preventing people from recognizing faces.
Claire Fallon (photo, left) covers the topic in a piece at HuffingtonPost.
"There is an old adage: "As a man thinketh in his heart, so is he.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
"Why should we avoid well-worn phrases and clichés?
Here is a Dave Paradi SlideShare presentation "based on ideas in his Present It So They Get It.
"If my marketer misses a typo while writing about a product, I want my packaging staff to catch it before the design gets sent to print.
"I took many writing classes in college but perhaps the most useful was one focused on business writing.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
According to Dean Evans (photo, left), "Poorly written or edited copy will adversely affect how people view your content.
The Writer's Center at the University of Wisconsin, Madison, features an article on the topic of writing clean, concise sentences.
"Pronunciation is the ugly sister of language teaching, coming way behind vocabulary and grammar.
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"Words are everywhere, and many are strung together recklessly.
Andrea Wenger (photo, left) is the membership manager with the Carolina chapter of the Society for Technical Communication (STC).
"Writing with numbers and figures is an overlooked skill despite the fact that we often include them in our communications.
I wrote one of the most popular articles in our business writing blog, "Top Ten Irritating Phrases," in 2009.
Every writer needs a good editor, whether it's another person or an internal editor who can adequately judge, cut, and rewrite sentences.
Whether it’s email, Twitter, Facebook, or — going back to the ancient days — even business letters and proposals, the single most powerful word in business writing is “you.
