Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
"The way you speak not only affects how others perceive you; it also has the potential to shape your behavior.
"One of Amazon's largest fulfillment centers is in Phoenix, Arizona.
"Here are the top 10 network security challenges faced by small and midsize businesses (SMBs) in 2015 and tips to address them.
"Take the guesswork out of writing numbers in your business communications.
"Our parents warned us about it, but it’s hard to understand until you experience it first hand: as you get older, time seems to fly.
According to Lynn Gaertner-Johnston, "Writing that succeeds in college often fails in business.
"People don't have the time or the attention span to read any more words than necessary.
"Steven Pinker is probably as good an expert to ask as anyone.
"Having a couple connections and an updated profile isn’t enough to make the most of LinkedIn.
Take the interactive quiz.
Grammar girl Mignon Fogarty gives the reasons.
Grammar girl Mignon Fogarty answers the question.
"Associate Supreme Court Justice Elena Kagan recently sat down with lawyer and lexicographer Bryan Garner to give advice on what it takes to be a good legal writer.
"You want to project confidence, competence, professionalism, and self-assurance.
"Sometimes we remember rules incorrectly, adding always or never to them.
Lynn Gaertner-Johnston, in an article at her blog, quotes her marketing mentor Marcia Yudkin - "Whether it's your blog or your weekly/monthly newsletter, avoid relating to your readers as if they've known you for years.
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
Sound advice bears repeating.
"Part of becoming a good writer is making use of the many tools and references available.
"The English language is a voracious eater, consuming words and digesting them into whole new things.
"Start by writing short, declarative sentences.