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Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.

You already know that you shouldn’t stand behind a podium, that it’s important to practice, and that PowerPoint can get boring.

How can you use Twitter most effectively?

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In this excerpt from her recent talk at the University of Applied Sciences & Arts in Lucerne, Switzerland, strategist Dorie Clark (photo left) discusses LinkedIn and how every professional should be deploying it.

Given that 45 percent of human resources managers say they spend less than a minute, on average, on each job application they see, it’s understandable that some people might go overboard in trying to bring some individuality to their work history.

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We often assume that as people rise up the career ladder they become more skilled and more confident, but many successful people still encounter the 'fear factor' when dealing with more senior people.

You hear so much about how instantly reachable we all are, how hyperconnected, with our smartphones, laptops, tablets and such.

“Most people just start doing things without reading the instruction manual.

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Hurricane Irene and [the] East Coast earthquake are critical reminders of the importance of timely communication among managers and their employees.

You’ve probably read countless articles that promise you better happiness, only to be disappointed.

I spoke last week to a group of executives and one of the challenges that I saw in their presentations was the tendency to put spreadsheets on their slides when talking about financial topics.

I just finished reading an interesting book titled Annoying by science writers Joe Palca and Flora Lichtman (2011).

Most advice is terrible.

Long-time readers might recall that a few years ago, I wrote an editorial titled "Email: Bad Bearer of Bad News?

When talking about tone in business writing courses, clients have lately become very upset, sharing incidents of sarcasm, disrespect, and snarky tone in business communication.

When you want to do business globally, check the meaning of colors for each country.

When it comes to legal issues, most bloggers are either unaware or misinformed about the laws that they operate under.

Your colleague Jim calls you “honey,” makes cracks about women drivers, and suggests that you be the one to shop for the retirement gift for Bob because “women like that sort of thing.

Career fairs are going digital.

Jeff Haden pondered the "stuff I wish I could have told the twenty-five year-old me (photo, left)," and has come up with a BusinessInsider.

The majority of college students today use smartphones — although three-quarters don’t foot their own bills.