Business Communication Essentials, 8th Ed.
Chapter 7. Writing Routine and Positive Messages
According to Marie Raperto, "Writing thank you notes is never as easy as it seems.
"Welcome to a preview of Classroom, a new tool coming to Google Apps for Education.
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
Bovee and Thill are the only authors who explain and illustrate in every chapter in their textbooks how mobile is revolutionizing business communication.
"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.
Take a look at this summary of a Temkin Group report covering the topic.
Robin Good's Pinterest selection on the topic.
Click the Pinterest logo to the left or the link below to view the Pinterest page.
Lynn Gaertner-Johnston (photo, left) gives us "a perfect way to show someone you care.
Click on the image, or the link below, to view the Pinterest page.
Here is a Pinterest page on workplace issues.
Teaching oral communication on Pinterest.
This collection of resources for business communication and business writing instructors focus on a wide variety of media, including videos, infographics, PowerPoints, PDFs, and podcasts, covering every relevant topic so you can keep your course fresh and up to date.
See our Pinterest page of PowerPoint programs for business communication instructors.
Check out the Pinterest page on employment.
Check out a Pinterest page of data visualizations.
"Understanding your customers is an integral part of building a loyal customer base.
"Worrying is an illusory form of control.
We write a lot about resumes — what to do, and what not to do.