Business in Action, 7th Ed.
Chapter 13: The Art and Science of Marketing
Talia Wolf (photo, left) asks, "Have you ever thought about the effect the color of your landing page has on your users?
"Every company is defined by a few things: its name, logo, and brand identity.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
"Below are some of the best social bookmarking websites I would recommend to teachers and students.
"Welcome to a preview of Classroom, a new tool coming to Google Apps for Education.
"This is it.
Bovee and Thill are the only authors who explain and illustrate in every chapter in their textbooks how mobile is revolutionizing business communication.
Robin Good's Pinterest selection on the topic.
"The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone has been named the 2013 Financial Times and Goldman Sachs Business Book of the Year.
"As social media and online marketing become more prevalent, we are starting to see some really interesting and creative marketing ideas.
Click the Pinterest logo to the left or the link below to view the Pinterest page.
Click on the image, or the link below, to view the Pinterest page.
Here is a Pinterest page on workplace issues.
Teaching oral communication on Pinterest.
This collection of resources for business communication and business writing instructors focus on a wide variety of media, including videos, infographics, PowerPoints, PDFs, and podcasts, covering every relevant topic so you can keep your course fresh and up to date.
See our Pinterest page of PowerPoint programs for business communication instructors.
Check out the Pinterest page on employment.
Check out a Pinterest page of data visualizations.
We write a lot about resumes — what to do, and what not to do.
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This website offers a wealth of advice on producing quality videos.
These online tools (many are free) offer a variety of ways to create infographics.
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