Business in Action, 7th Ed.
Chapter 13: The Art and Science of Marketing
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Explore 10 blogs from such major brands as Coca-Cola and Disney.
This guide from the Writing Center at the University of North Carolina, Chapel Hill, offers advice on editing and proofreading, and a chance to find errors strategically embedded in the advice itself.
This guide from the Writing Center at the University of North Carolina, Chapel Hill, offers advice on editing and proofreading, and a chance to find errors strategically embedded in the advice itself.
The Human Rights Campaign assesses corporate policies and practices regarding equal rights and opportunities for LGBT employees.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"
"Creative design is a big part of what makes or breaks a new product.
"Dramatic demographic shifts are transforming the world’s consumer landscape.
"If you want to get the most out of your online ads, focus on simplicity, not cleverness, new research suggests.
"So here's what I want you to do: Challenge yourself to learn something new every day.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
Download the guide from LinkedIn here or click on the image to the left.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Julie Bawden Davis (photo, left) reports on the trend.
Paco Underhill (photo, left) reports on the topic of "more vs.
According to Eric Samson (photo, left), "There are no silver bullets in marketing.
Here's a sponsored article at BusinessInsider.
"Five big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process.
Excerpted from the book Netiquette by Virginia Shea.
"Today’s students and career-changers have access to more career planning information than ever before.
Check out these examples of e-portfolios presented by Auburn University.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.