Business in Action, 7th Ed.
Chapter 13: The Art and Science of Marketing
"Find out why the smartphone will be crucial for retailers in 2018 and beyond with the first part of a brand new slide deck from BI Intelligence called The Future of Retail 2018.
"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.
"Some smaller retailers will tug at shoppers’ heartstrings during the holidays, trying to create an emotional experience or connection that a big national chain might not provide.
"I'm excited to share these top 87 business writing tips with you," writes Mary Cullen (photo, left) at InstructionalSolutions.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
Knowledge@Wharton takes an in-depth look at the concept of in-store experiences.
"Trouble luring in new business?
Explore a host of topics for managing a business by visiting this website published by the Small Business Administration.
"With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.
"More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising.
"This is the largest collection of social media tools on the planet.
Take a look at the platform at Teachable.
"Here are my choices for The Best Sites For Learning About The World’s Different Cultures (and are accessible to English Language Learners): .
"Looking for some new ideas for tools to support your work?
"Looking for some new ideas for tools to support your work?
"Electronic Portfolios are a creative means of organizing, summarizing, and sharing artifacts, information, and ideas about teaching and/or learning, along with personal and professional growth.
"Electronic Portfolios are a creative means of organizing, summarizing, and sharing artifacts, information, and ideas about teaching and/or learning, along with personal and professional growth.
Follow these tips for more successful searches.
Use these ideas for some of the most common public speaking scenarios.
The Emergent website at Columbia University tracks and evaluates rumors spreading online.
The Emergent website at Columbia University tracks and evaluates rumors spreading online.
Follow these tips to get the most from LinkedIn, including the most appropriate and effective ways to ask for recommendations.
Follow these tips to get the most from LinkedIn, including the most appropriate and effective ways to ask for recommendations.
ClickSoftware’s blog discusses a range of topics on mobile business communication.