Business Communication Essentials, 8th Ed.
Chapter 5. Completing Business Messages
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"What do an insurance company, grocery chain and educational service have in common?
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"An epidemic of bad, inefficient, overcrowded meetings is plaguing the world’s businesses — and making workers miserable.
"Most people know they should ask questions at the end of a job interview, but what do you ask?
"Hiring managers spend just six seconds on your resume before they decide on you — this is exactly what they look at.
Matt Johnston (photo, left) presents a video on his 8 tips for Google Search.
"While you may end up being asked the standard "what is your weakness" question at a job interview, a sneaky employer may try to slip in some questions that are illegal to ask, in order to gain some possibly sensitive information.
"At work and at home, we want what we want.
"Does a set of data make you feel more comfortable?
"No matter how unselfish you are, you probably still find yourself trying to influence people to do the things you want them to do.
"Success at work stems from face-to-face communication with others.
"Have you ever felt like you're talking, but nobody is listening?
"I’ve written hundreds of posts since beginning this blog.
"Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers.
According to Matt Johnston, "We're always negotiating both at work and at home.
"If you've ever listened to yourself speak in a voicemail or video, you've probably wondered aloud "is that what I really sound like?
"We all want what we want, but it's always difficult to figure out how to get it," writes Matt Johnston in the introduction to his video on the topic of power words.
Educational Technology and Mobile Learning present their list.
"Remembering the names of the people you meet will help you stand out and make a good impression.
Jeff Haden presents each tip and a link to the appropriate TED talk including one by Malcolm Gladwell.