Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
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"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"In this post, I talk about 5 pivotal actions I made in the last year to ignite my blog growth to take off, raise my profile online and get results for my business," says Donna Moritz (photo, left).
"If you’ve ever found yourself writing an email (or contemplating writing an email) to a Very Important Person, you know how intimidating it can be.
"Just ask the organizers of the Boston Marathon or the mayor of Moore, Okla.
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Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
Denise Scavitto covers her topic at Edudemic.
According to Melanie-Grace Obar, "Creating a brilliant business blog need not be a difficult task.
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Apology speeches are best when they actually include an apology," says Leslie Ungar, president of Electric Impulse Communications.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Why do you use social media?
In this CommPro.
"Here’s the headline of a sales pitch email that landed (with a thud) recently in my inbox: .
Chapter 14 Message 14B
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"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"People are taking to your digital properties with pitchforks and lit torches.
"If you or your CEO has been called upon by a TV news reporter to comment on a mass layoff, product recall or other urgent news situation, you know the feeling that this old Wide World of Sports adage can evoke: 'The thrill of victory and the agony of defeat,'" writes Gwen Chynoweth (photo, left).
BusinessWriting.