Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Forget distinguishing the salad fork from the dinner fork.
"Even for those who are "in the know" about the benefits of Plus, many have difficulty learning how to use Plus effectively.
"It’s hardly an overstatement that social media has taken over our personal lives," writes Chris Riback in a piece at TheWeek.
Hagan Blount introduces the topic and presents the infographic at TheMuse.
"Things have changed a lot in the way we conduct business communications, especially between the customer and the company.
"Understandably, for many students, email is a venue of freedom and distance from academic considerations.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
"Knowledge seldom takes the place of experience.
"It’s easy to see that the rise of social media has changed the way we communicate with those around us.
"If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line.
To view the entire infographic click on the image or the link below.
"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
According to John Brownlee (photo, left), "In a world where inbox zero is the ultimate goal, who cares about good typography?
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
Lee Odden (photo, left) covers the topic.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"Everyday, each and every one of us interacts with the Cloud in some way.
"I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.
""There's something overtly personal about a handwritten letter and it's so rare these days," says etiquette expert Thomas P.
"Want to get ahead?
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Jennifer Frost, with GrammarCheck.
