Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Amazon CEO Jeff Bezos has a notorious habit of sending his executives an email that has a single character: a question mark," writes Julie Bort (photo, left) in a piece at BusinessInsider.
"Use of technology, especially social networking, has been shown to influence professor-student relationships.
Matthew Lynch reports at TheTechEdvocate.
Take a look at the infographic.
"Thankfully there are tactics and tools for managing the deluge, and they don’t have to involve achieving the often-elusive (some would say ridiculous) goal of Inbox Zero.
"We consulted Amanda Augustine [photo, left], career advice expert for TopResume, about how to send a clear and compelling message to a company you're dying to work for.
"You spend weeks preparing for a job interview and give 110% once you're in the hot seat.
"I’ll cop to (possibly) having lost control of my inbox now and again, swamped by the waves of incoming missives flowing over the transom.
"It’s not that I don’t want to cap off my email with something great.
"The graphic shows that the most popular fonts of last year were Helvetica, Arial, and Georgia, but that doesn't mean brands can't also have some fun with their typography.
"The next time you want to interrupt yourself for a quick glance at your inbox, don't.
"First and foremost, students must be aware that in mobile communications, brevity reigns.
Curtis Newbold presents an infographic on the topic.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.
"In our highly polarized times, just about everyone has experienced the fruitlessness and stress of online political arguments.
"You became a business leader because you’re capable, confident, and intelligent, right?
"Presenting information to a crowd is an art form.
"How to fix the most common blogging bloopers.
"An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year.
"We’re headed toward the end of another year, and it’s time to start planning the next year.
"Before crafting a follow up email, we must first clarify what our objective is to draft a more effective call-to-action.
Check out the infographic on the topic.