Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
"I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy.
"Email etiquette is tricky.
"Your body language speaks volumes about your mood and attitude.
"Even your best ideas mean nothing if no one listens to you.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
"Japan is known for its complex rules for social behavior.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Pam Neely (photo, left) at Scoop.
"Ready to boost your productivity and get better blog posts?
"Copying someone on an email can be helpful or work against you.
Ian Cleary (photo, left) presents his 19 tips.
According to Travis Bradberry (photo, left), "Email strips a conversation bare.
"Twitter is one of the best platforms for creating and growing your personal/professional learning network (PLN).
"But, as you may have noticed, a lot of people are trying to tell stories these days.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
Aja Frost and TheMuse.
"Napoleon Hill, author of the best-selling 1937 book "Think and Grow Rich," explored the habits of the most likable people in his essay "Develop A Pleasing Personality," which was included in the book The Science of Success.
Jeff Bullas reports.
"This infographic provides step-by-step interview tips for both the interviewee and the interviewer.
Jessica Stillman (photo, left) presents a solution for the "massively overstuffed inbox" courtesy of Brad Feld.