Business Communication Today, 13th Ed.
Chapter 8. Social Media
Check out this video on the topic presented by Julia Kirby, Harvard Business Review editor-at-large.
"Wharton marketing professor Michael Platt wants to get inside your head.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
"Raymond Sheen, president of Product and Process Innovation, Inc.
"In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.
Take the interactive quiz.
"John Beshears and Francesca Gino of Harvard Business School offer a five-step process for mitigating the effects of cognitive biases and low motivation on decision making.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
Daniel Goleman explains.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"TED Talks are fun and interesting.
"The four questions you need to solve different types of problems.
"Gregory W.
"4 tips for getting your colleagues' attention.
"'You’ve told me about your strengths—now, can you share what you consider to be your biggest weakness?
"Staring at screens right before sleep turns out to be a lot worse than previously thought.
"In his book "The Virgin Way," Richard Branson reveals that he loathes speaking in public.
"It’s our job to transform our organizations so we are ready for the future … and there’s really no way to transform without persuading.
"The following are just some benefits to using your blog as a business communication tool?
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.
"Some call it writer’s block, others just chalk it up to a lack of inspiration.
"Meeting new people can be awkward.