Business Communication Today, 13th Ed.
Chapter 8. Social Media
"According to graphologist Kathi McKnight, your handwriting can communicate more than you may think.
"I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
Check out this Business Insider video produced by Alex Kuzoian with original reporting by Drake Baer.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Pam Neely (photo, left) at Scoop.
"Ready to boost your productivity and get better blog posts?
"Copying someone on an email can be helpful or work against you.
Ian Cleary (photo, left) presents his 19 tips.
"The purpose of sound bites is simple — help people remember what you said and why you said it.
"Amazon says it has boosted efficiency - and given workers' legs a break - by deploying more than 15,000 wheeled robots to crisscross the floors of its biggest warehouses and deliver stacks of products to employees.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
"Twitter is one of the best platforms for creating and growing your personal/professional learning network (PLN).
"But what's the best way to build rapport and create trust?
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
Aja Frost and TheMuse.
Jeff Bullas reports.
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
Watch the video at BusinessInsider.
"Lorrie Faith Cranor studied thousands of real passwords to figure out the surprising, very common mistakes that users — and secured sites — make to compromise security.
"It's natural to want to be liked.