Business Communication Today, 15th Ed.
Chapter 7. Digital Media
"4 tips for getting your colleagues' attention.
"'You’ve told me about your strengths—now, can you share what you consider to be your biggest weakness?
"Staring at screens right before sleep turns out to be a lot worse than previously thought.
According to John Brandon (photo, left), "One minute can make the difference between your getting fired, infuriating an investor, ticking off every employee in your company, or breaking up a relationship and your impressing a client or business partner and avoiding looking foolish (or worse).
"A single word can be the difference between success and failure of email marketing campaigns.
"In his book "The Virgin Way," Richard Branson reveals that he loathes speaking in public.
"It’s our job to transform our organizations so we are ready for the future … and there’s really no way to transform without persuading.
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
"These days we have replaced memos with rampant emails.
"Based on my experience working online, I find that many people do not have a good grasp on how to convey their business communication.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"Meeting new people can be awkward.
"With all the communication tools at our fingertips today, you think it would be easy to get your point across.
"Subject lines are EVERYTHING, and they simply MUST include a benefit to the reader.
"According to graphologist Kathi McKnight, your handwriting can communicate more than you may think.
"I know, I know, your manager can be the worst.
"A breakdown of when to email, when to pick up the phone and how to manage your inbox.
Staples presents 7 reasons why you should be using email in your marketing.
"Email etiquette is tricky.
"We complain about the digitalization of communication, yet it seems like this is the future.
Check out this Business Insider video produced by Alex Kuzoian with original reporting by Drake Baer.
"Copying someone on an email can be helpful or work against you.
Ian Cleary (photo, left) presents his 19 tips.
"The purpose of sound bites is simple — help people remember what you said and why you said it.