Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Why do you use social media?
"Pronunciation is the ugly sister of language teaching, coming way behind vocabulary and grammar.
"Here’s the headline of a sales pitch email that landed (with a thud) recently in my inbox: .
View original content
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"People are taking to your digital properties with pitchforks and lit torches.
BusinessWriting.
"I came across a table about the most frequently used words in spoken and written genres in James Pennebaker's book on "The Secret Life of Pronouns", so I did a quick analysis on my cca.
Scott Schwertly (photo, left) explains "how you can play the social card during your next presentation: .
"Kim Brown is an assistant director for Syracuse University's Career Services department.
Digital shaming has become the newest form of public stocks, ensuring the wrongdoings of individuals are widely known and impossible to erase.
Anyone who has worked with other people in other cultures is aware that emails across borders sometimes have unexpected results or even no result.
Let's assume you're not stupid or a jerk or weird--that you're not misspelling every other word or ending every thought with "OK?
The infographic shows you how to maximize your use of Linkedin presence.
Social networking is the #1 activity online.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
Geoffrey James (photo, left) offers some advice to avoid "LinkedIn mistakes that will kill your credibility.
The folks at BusinessInsider.
Your next job application could require a social media background check.
The benefits of a great blog are well-known: branding, user acquisition, press, conversions, hype.
A global bank executive recently described to us a challenge for our times.