Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
Social networking is the #1 activity online.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
Writing sensible email messages As we've seen before, getting your inbound email under control will give you a huge productivity boost, but what about all the emails you send?
Geoffrey James (photo, left) offers some advice to avoid "LinkedIn mistakes that will kill your credibility.
The folks at BusinessInsider.
While email saves a great deal of time as an alternative to phone calls or meetings, it can still take precious time out of your day.
Your next job application could require a social media background check.
The benefits of a great blog are well-known: branding, user acquisition, press, conversions, hype.
Social media is not here to save you.
A global bank executive recently described to us a challenge for our times.
According to a recent study by Proskauer, 25% of businesses do not allow social media use at work and 26.
How can you use Twitter most effectively?
“Most people just start doing things without reading the instruction manual.
Long-time readers might recall that a few years ago, I wrote an editorial titled "Email: Bad Bearer of Bad News?
When it comes to legal issues, most bloggers are either unaware or misinformed about the laws that they operate under.
Take a look at this Forbes.
"While Facebook gets all the glory (and a fair amount of criticism) for frequent revisions to its service, LinkedIn keeps quietly getting better," said Paul Gillin.
Doug Gross (CNN.
In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.
Jim Lodico, writing for SocialMediaExaminer.
"I think everyone should blog, especially entrepreneurs," says Dan Reich (photo, left).
Pam Sahota (photo, left) introduces and reviews "some awesome time-saving options for us on-the-go and those of us who just want the convenience of news at our fingertips with less hassle.
"What if I told you the most important 140 characters you write on Twitter aren’t your actual tweets, but your Twitter bio?
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.