Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Subject lines are EVERYTHING, and they simply MUST include a benefit to the reader.
"I know, I know, your manager can be the worst.
"A breakdown of when to email, when to pick up the phone and how to manage your inbox.
Staples presents 7 reasons why you should be using email in your marketing.
"In his fourth book, "American Nations: A History of the Eleven Rival Regional Cultures in North America," award-winning author Colin Woodard [photo, left] identifies 11 distinct cultures that have historically divided the US.
"I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy.
"Email etiquette is tricky.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Pam Neely (photo, left) at Scoop.
"Ready to boost your productivity and get better blog posts?
"Copying someone on an email can be helpful or work against you.
Helen Coster (photo, left) presents "10 Tips for Better Business Writing.
Ian Cleary (photo, left) presents his 19 tips.
According to Travis Bradberry (photo, left), "Email strips a conversation bare.
"Twitter is one of the best platforms for creating and growing your personal/professional learning network (PLN).
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
Aja Frost and TheMuse.
Jeff Bullas reports.
"New research by Dr.
Jessica Stillman (photo, left) presents a solution for the "massively overstuffed inbox" courtesy of Brad Feld.