Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
"Start by writing short, declarative sentences.
Cheryl Conner (photo, left) offers assistance.
"Meeting new people can be awkward.
"According to graphologist Kathi McKnight, your handwriting can communicate more than you may think.
"A dictionary needn’t include every passing bit of slang that sprouts in the morning and withers in the afternoon, of course.
Chris Weller (photo, left) reports on the topic with an assist from the ideas of Steven Pinker, author of The Sense of Style.
Check out this Business Insider video produced by Alex Kuzoian with original reporting by Drake Baer.
"You’re looking at an e-mail you just wrote, and you’re not sure whether you have the right word: Do you want affect or effect?
"As with everything else we do today, technology has come up with a way to make our writing lives easier.
"Business writing used to be simply about communicating — getting information across to others," writes Michael Theriault.
Susan Adams presents the 8 keys at Forbes.
"Copying someone on an email can be helpful or work against you.
"People don’t have the time or the attention span to read any more words than necessary.
Helen Coster (photo, left) presents "10 Tips for Better Business Writing.
"The purpose of sound bites is simple — help people remember what you said and why you said it.
"Amazon says it has boosted efficiency - and given workers' legs a break - by deploying more than 15,000 wheeled robots to crisscross the floors of its biggest warehouses and deliver stacks of products to employees.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
"Back when I was a journalist," writes Victor Lipman (photo, left), "an old editor of mine had a great saying he used to tell his writers: “I didn’t have time to write a short letter, so I wrote a long letter.
"I asked everyone around me, people who’d been working longer than I had, 'Why do we write this way?
"The slideshow not only acknowledges the long-lasting nature of digital information, but also suggests ways that employees can avoid incriminating themselves and GM by not using words like "catastrophic" and "spontaneous combustion" when talking about GM products.
"But what's the best way to build rapport and create trust?
Christina Desmarais of Inc.