Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Have you ever taken on additional responsibilities when your schedule was already fully booked?
"Here’s the headline of a sales pitch email that landed (with a thud) recently in my inbox: .
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"People are taking to your digital properties with pitchforks and lit torches.
BusinessWriting.
"I came across a table about the most frequently used words in spoken and written genres in James Pennebaker's book on "The Secret Life of Pronouns", so I did a quick analysis on my cca.
Scott Schwertly (photo, left) explains "how you can play the social card during your next presentation: .
In this Business English Pod .
"Kim Brown is an assistant director for Syracuse University's Career Services department.
Digital shaming has become the newest form of public stocks, ensuring the wrongdoings of individuals are widely known and impossible to erase.
Anyone who has worked with other people in other cultures is aware that emails across borders sometimes have unexpected results or even no result.
Let's assume you're not stupid or a jerk or weird--that you're not misspelling every other word or ending every thought with "OK?
The infographic shows you how to maximize your use of Linkedin presence.
Social networking is the #1 activity online.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
Geoffrey James (photo, left) offers some advice to avoid "LinkedIn mistakes that will kill your credibility.
The folks at BusinessInsider.
Your next job application could require a social media background check.
This Business English podcast is the second part of a two-part series on making, rejecting and accepting suggestions.
The benefits of a great blog are well-known: branding, user acquisition, press, conversions, hype.
This is the last in our three-part Business English Podcast series on cold calling.
A global bank executive recently described to us a challenge for our times.
According to a recent study by Proskauer, 25% of businesses do not allow social media use at work and 26.
How can you use Twitter most effectively?