Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
Facebook Pages are the service that companies use to build a presence on Facebook.
Listen in on this corporate training session regarding ethical issues in social media.
MTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party.
I want to talk about the transformed media landscape, and what it means for anybody who has a message they want to get out to anywhere in the world.
About This Talk
The founding mother of the blog revolution, Movable Type's Mena Trott, talks about the early days of blogging, when she realized that giving regular people the power to share our lives online is the key to building a friendlier, more connected world.
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone).
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Keynote on corporate blogging and why it represents a revolution in corporate communcations.
Howard Rheingold talks about the coming world of collaboration, participatory media and collective action, and how Wikipedia is really an outgrowth of our natural human instinct to work as a group.
In this quick video, I rant about social media etiquette.
Courtland Bovee explains that social media isn't a fad.
In this podcast tutorial you'll learn how podcasting works in non-technical terms.
This video will show you how to create a podcast and distribute it.
Social Media Revolution: Is social media a fad, or is it the biggest shift since the Industrial Revolution?
A simple procedure for setting up an RSS aggregator.
This easy Twitter tutorial explains several ways to find people to follow on Twitter.
This 36-slide, illustrated presentation explains the difference between Web 1.
(To complete the exercises in Chapter 13, copy the text below and paste it into your word processor.
Listen to this podcast.
Listen to this podcast.
Download and watch this presentation in slide show mode.
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Click below to listen to this podcast.
Click below to listen to this podcast.