Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
This Business English podcast is the second part of a two-part series on making, rejecting and accepting suggestions.
The benefits of a great blog are well-known: branding, user acquisition, press, conversions, hype.
Social media is not here to save you.
This is the last in our three-part Business English Podcast series on cold calling.
A global bank executive recently described to us a challenge for our times.
According to a recent study by Proskauer, 25% of businesses do not allow social media use at work and 26.
How can you use Twitter most effectively?
“Most people just start doing things without reading the instruction manual.
Long-time readers might recall that a few years ago, I wrote an editorial titled "Email: Bad Bearer of Bad News?
When it comes to legal issues, most bloggers are either unaware or misinformed about the laws that they operate under.
Take a look at this Forbes.
"While Facebook gets all the glory (and a fair amount of criticism) for frequent revisions to its service, LinkedIn keeps quietly getting better," said Paul Gillin.
Doug Gross (CNN.
In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.
Jim Lodico, writing for SocialMediaExaminer.
Pam Sahota (photo, left) introduces and reviews "some awesome time-saving options for us on-the-go and those of us who just want the convenience of news at our fingertips with less hassle.
"I think everyone should blog, especially entrepreneurs," says Dan Reich (photo, left).
"What if I told you the most important 140 characters you write on Twitter aren’t your actual tweets, but your Twitter bio?
"People are busy.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
An overview to social networking sites & their usage for job search.
An overview to social networking sites & their usage for job search.
According to Bianca Male and Kim Bhasin (photo, left), "Productivity loss due to email has become such a big issue that one of the world's largest IT companies banned its use for its employees.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.