Excellence in Business Communication, 13th Edition
Chapter 11. Writing Persuasive Messages
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"Happens to everyone.
"I said goodbye to my mouse last month.
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
"Talking about yourself is hard.
Jeff Haden writes, "Some people like to learn from mistakes.
A directory of business communication videos curated by Bovee and Thill .
"Think you're an expert at Googling?
"What an amazing year 2013 has been for mobile innovation - and consumers.
"Stress.
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Fellow designer Matt Helmke offers a succinct overview of Reynolds’s groundbreaking book.
Fellow designer Matt Helmke offers a succinct overview of Reynolds’s groundbreaking book.
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"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Matt Johnston (photo, left) presents a video on the topic of resume mistakes to avoid.
"While you may end up being asked the standard "what is your weakness" question at a job interview, a sneaky employer may try to slip in some questions that are illegal to ask, in order to gain some possibly sensitive information," writes Justin Gmoser (photo, left) in presenting this video on the topic.
"Leaving a high-flying job in consulting, Angela Lee Duckworth took a job teaching math to seventh graders in a New York public school.
"Melitta Campbell (photo, left) is a copywriter with 15 years experience of working in a corporate communications environment within a number of international organisations.
There are four things that the most successful professionals have in common.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
In both the business environment and in personal life it is essential to know how to get what you want — and get people to say yes to your requests.