Excellence in Business Communication, 13th Edition
Chapter 11. Writing Persuasive Messages
"While you may end up being asked the standard "what is your weakness" question at a job interview, a sneaky employer may try to slip in some questions that are illegal to ask, in order to gain some possibly sensitive information," writes Justin Gmoser (photo, left) in presenting this video on the topic.
"Leaving a high-flying job in consulting, Angela Lee Duckworth took a job teaching math to seventh graders in a New York public school.
"Sweaty palms.
"Melitta Campbell (photo, left) is a copywriter with 15 years experience of working in a corporate communications environment within a number of international organisations.
There are four things that the most successful professionals have in common.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
In both the business environment and in personal life it is essential to know how to get what you want — and get people to say yes to your requests.
What role should persuasive arguing play, if any, in negotiations?
I've just deleted a rather abstract introduction I wrote to this article about truth.
On any given day we're lied to from 10 to 200 times, and the clues to detect those lies can be subtle and counter-intuitive.
In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.
Ian Griffin recently attended a forum where Kim A.
According to TED.
Interested in including some humor in your next public speech.
"We've all heard of or experienced ourselves the mental or physical brain freeze that's often described as "choking" under pressure.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.
Chances are you’ll have at least one video interview using Skype or another Internet-based phone service.
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Fellow designer Matt Helmke offers a succinct overview of Reynolds’s groundbreaking book on presentation design.
Get advice on dealing with four difficult audience members: the Resister, the Expert, the Dominator, and the Rambler.
Some entrepreneurs don’t agree that writing a comprehensive business plan is always a good idea.
Enjoy a pictorial tour of cultures around the world as you learn more about communication across the spectrum of culture context.
Dan Lutchansky, CPA, discusses the pros and cons of starting a small business and the major mistakes made by entrepreneurs.
This video discusses how to structure a business, briefly describing the advantages and disadvanages of a sole proprietorship, partnership, LLC, and corporation.
Niel Golightly is the Director or Sustainable Business Strategies for Ford Motor Company.