Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"The purpose of sound bites is simple — help people remember what you said and why you said it.
"Amazon says it has boosted efficiency - and given workers' legs a break - by deploying more than 15,000 wheeled robots to crisscross the floors of its biggest warehouses and deliver stacks of products to employees.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
According to Travis Bradberry (photo, left), "Email strips a conversation bare.
"Twitter is one of the best platforms for creating and growing your personal/professional learning network (PLN).
"But what's the best way to build rapport and create trust?
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
Aja Frost and TheMuse.
Jeff Bullas reports.
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
Watch the video at BusinessInsider.
"Lorrie Faith Cranor studied thousands of real passwords to figure out the surprising, very common mistakes that users — and secured sites — make to compromise security.
Jessica Stillman (photo, left) presents a solution for the "massively overstuffed inbox" courtesy of Brad Feld.
"It's natural to want to be liked.
"The number of unread emails in my inbox recently reached an all-time high," says Jacquelyn Smith of BusinessInsider.
"It’s tempting to simply outsource the blog to an agency and call it a day.
"An annual report by The Open University said the current key challenge for education specialists is to engage thousands of learners in productive discussions while learning in a collaborative, online environment.
"Staring at screens right before sleep turns out to be a lot worse than previously thought.
"A Salem College faculty member last semester took an uncompromising approach to curbing syllabus and inbox bloat: Why not ban most student emails?
"With mobile devices becoming mainstream in business communication, the challenge for those of us in education is to help students adapt their writing skills to this exciting but demanding new format.
"We asked a few of our more active “twitterati” Milken Educators for their thoughts, then added a handy resource guide to get you on your way.