Business Communication Today, 15th Ed.
Prologue
"For many people, the bulk of their LinkedIn activity is the digital equivalent of collecting a pile of business cards.
"As you’re brainstorming a new content marketing campaign, the word “humble” may not come to mind.
Take the quiz at Saleforce.
"Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers," writes Kara Perez (photo, left) in an article at Due.
"You’ve probably heard the advice over and over again that you need to become an authority and build your own personal brand to stand out.
"Before experience, educational background, or skills, a small profile picture on LinkedIn is often the first thing a recruiter sees when making a judgment about a potential hire.
Uncovering your micro-motives — that collection of super-specialized things that make your particular heart sing — are key to finding fulfillment and success at work, say social scientists Todd Rose and Ogi Ogas.
Richard Feloni covers the work of Dr.
"As soon as something goes wrong in our lives, we as humans tend to fall into negative thinking patterns.
"Jesse Rieser's memories of growing up in Springfield, Missouri in the 1990s unfold against a familiar retail backdrop: storming the aisles of Toys R Us with his brother; meeting friends at the mall to flirt with girls and play videogames; hunting new bands in the CD racks of Best Buy," writes Laura Mellonee in a piece at Wired.
"Great results are more than half the battle.
"It’s been a decade since LinkedIn starting adding features that help you do your job better, but many people still aren’t taking advantage of those features.
According to William Aruda (photo, left), "I spend a lot of time helping people improve their LinkedIn profile and align it with their real-world brand.
Stefano Tasselli [photo, left], Martin Kilduff, and Blaine Landis provide the answers at HBR.
"Why are weaknesses and fatal flaws so hard for us to spot in ourselves?
Take a look at this SlideShare show via LinkedIn.
Mignon Fogarty, also known as Grammar Girl, offers a wide selection of easy-to-use advice on getting things right.
"'The interview is an elimination process," says Dr.
"Get hired by thinking like the employer.
From the folks at Strategic Communications.
"Fear of rejection is one of the reasons people avoid public speaking.
"The image you choose to portray to others is a big reflection of your true self, but the opposite effect can also be achieved.
Read the NYTimes.