Business Communication Today, 15th Ed.
Prologue
"Even for those who are "in the know" about the benefits of Plus, many have difficulty learning how to use Plus effectively.
Jerry Saltz covers the topic at Vulture.
"In a world rich with social platforms to express oneself, good listeners are a rare species," writes Shreya Roy in a piece for EconomicTimes.
"Professionals of any level and in any industry can benefit from having their own site, and if you set it up right and maintain it, you can get it to the top of the search results page," writes Richard Feloni in a piece featured at BusinessInsider.
According to Julien Rio, "Managing a brand page on Facebook isn't an easy task.
"It's estimated that 2% of the world's population suffers from face blindness, or prosopagnosia, a neurological condition preventing people from recognizing faces.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
Here is a Dave Paradi SlideShare presentation "based on ideas in his Present It So They Get It.
"When it comes to building your personal brand online, you have to constantly examine whether or not you are being presented in the right light.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"In addition to your resume, everyone should have a professional bio," writes Marie Raperto (photo, left).
"Pronunciation is the ugly sister of language teaching, coming way behind vocabulary and grammar.
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"If you don't have a digital presence today, you don't exist," writes Tom Cochran (photo, left), Chief Technology Officer with Atlantic Media.
Julie Bort (photo, left) covers the seamier side of reputation management.
"With the growth of such customer review sites as Yelp and TripAdvisor, and e-commerce sites like eBay, anyone with access to the Internet can potentially make or break a company's reputation.
We're seeing more and more recruiters use the web as a place to search for talent and conduct employment background searches.
There are four things that the most successful professionals have in common.
When someone earnestly complements you, how does it make you feel?
Here is a fun online infographic creator introduced to us by Jacob Share in a post at PersonalBrandingBlog.
Are you building a database of prospects or friends?
In creating your personal brand, it’s important that you have a story.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
Roger Parker (photo, left), writing for PersonalBrandingBlog.