Business Communication Today, 15th Ed.
Chapter 8. Social Media
"An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year.
"We’re headed toward the end of another year, and it’s time to start planning the next year.
"Our eighth-annual social media blog contest generated hundreds of nominations.
"With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome,” writes Lisa Kalner Williams (photo, left).
"Now, as much as I hate to see people bicker like elementary schoolers on the playground, I realize that fighting on Facebook is inevitable for some.
"Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
Korena Keys (photo, left) asks, "Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page?
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
According to Jayson DeMers (photo, left), "I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing.
According to Rachel Gilbert (photo, left), "Being more likable is within your grasp.
"This is the largest collection of social media tools on the planet.
"To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
According to Lesya Liu (photo, left), "While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish.
"In this post, I’d love to share 20 actionable ways to use social media for storytelling," writes Alfred Lua (photo, left).
Jacs Henderson presents an infographic of eight social media mistakes.
"In the early '90s, anthropologist Robin Dunbar [photo, left] proposed that a human being has the capacity to have up to 150 meaningful relationships.
"Social media gives companies direct, unmediated access to prospects and customers.
John Tsantalis runs the blog - Profits Online.
"Have you ever felt uninspired and desperate for a fresh idea of what to post on social media?
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.