Business Communication Today, 15th Ed.
Chapter 8. Social Media
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
"Are your visuals driving social media traffic?
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
According to Todd Wasserman (photo, left), "Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
"You only have few seconds to capture their attention before your message gets drowned in the sea of updates.
Bryan Eisenberg covers the topic in an article at ClickZ.
"How long should my tweet be?
"Our focus has shifted from Social Media to VISUAL Social Media.
According to Bob Hutchins, "What people are sharing and how they’re sharing it is changing.
"Videos and photos are more likely to get clicked and shared on social media.
Take a look at a "Day in the Life of" Morgan, a communications employee at JetBlue.
The original resource is no longer available.
This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
"Below are some of the best social bookmarking websites I would recommend to teachers and students.
Logan Harper (photo, left) provides his answers to the question - Should you connect with co-workers on social media?
"It’s not just the small companies and amateurs that make mistakes on social media.