Excellence in Business Communication, 11th Edition
Chapter 1. Achieving Success Through Business Communication
"Many of us dream of being magically persuasive, to be able to enlist our co-worker to help us, our team member to support us, and our partner to listen to us," says Lolly Daskal of Inc.
"As you sink into the couch, or slide onto the barstool, at the end of an exhausting workday, it’s hard not to experience the warm glow of self-congratulation.
"There’s a quote from Benjamin Franklin that says, “Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.
"Today’s students and career-changers have access to more career planning information than ever before.
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
Check out these examples of e-portfolios presented by Auburn University.
"To help you have more meaningful conversations, we checked out some relevant Quora threads and other advice and highlighted the best tips.
"You might think that the reams of analysis done on office space would have by now turned every workplace into a humming hive of engagement and productivity.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
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Why not make a career of it?
Chain Store Age tracks the latest ideas in retailing formats.
Follow Trendwatching.
The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers.
The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
The National Business Incubation Association has information about incubators and links to one in your area.
B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations.
Impact Hub is a global community of local “hubs” that nurture social entrepreneurs.
Case 14.
The free ebook and a pair of PowerPoint templates will help you make more-effective slide-document hybrids.
According to Tessa Sterkenburg (photo, left), "What we want is less noise, more context, ease of use, ease of access and the certainty that our listeners understand the message.